Dr. Nicole Olney (PT, DPT, CF-L2, USMC Veteran) was ready to enter private practice but needed the expertise to clarify, develop, and launch her company's brand.

We created a shoot list, scheduled it, shot, and edited her photos. Our primary focus was to capture the humanness of physical therapy—the discomfort and the understanding that it was purposeful, moving patients to health. Secondly, we aimed to capture Nicole's expertise while intentionally working with her clients.

The V2 Physio & Wellness website design and development was a falling-into-place of the incredible flow created through her branding and photography. Using Figma, we designed the site to communicate who V2 was, its services, and how to quickly and easily set up an appointment from a mobile phone (or desktop.) Marketing included setting up Google, Yelp, and LinkedIn pages – each tied to her site on the backend to optimize SEO usage. Finally, we identified strategic print and digital assets to create, including signage, apparel, cards, and stickers.

In the end, Dr. Nicole Olney (PT, DPT, CF-L2, USMC Veteran) launched her private practice equipped with a clear, well-rounded, and developed brand presence. Together, we clarified who her audience was. What their problems were, and how she could lead them to health. We formed the V2 narrative and identity around her passion and the services she'd offer. Working through a few variations and revisions, we nailed it. Nicole loved it. The branding and narrative were exactly what she was after, an honest representation of her and her practice.