There's nothing better than the invitation to view a project from 30,000ft and map out the ground-level practicals. The Good News Today team needed to build a brand for an annual 6000+ person concert series event. We were approached by their team with a simple question, "What do we need to do to make our vision a reality?" That question happens to be our favorite question.

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After conversations with their team, we gathered what we needed to make their vision a reality. Starting with GNT's brand identity and 120-day marketing strategy, things quickly moved to website framing and development. SEO and campaign marketing came next, along with social planning and design of the digital stage and print assets.

We created way-finding signage, printed and digital tickets, printed cards, printed and digital invites, print posters, wristbands, multiple versions of tee-shirts for numerous teams, book layouts, social media invites, and LED panel stage-ready visuals.

We successfully led creative teams of seven photographers, two videographers, and a mainstage video presenter during the events.

(Video above by Kraig Pruett. Photos below by Lee Albions, Pulse, Rachel Hakim, and Nate Kupish)

After conversations with their team, we gathered what we needed to make their vision a reality. Starting with GNT's brand identity and 120-day marketing strategy, things quickly moved to website framing and development. SEO and campaign marketing came next, along with social planning and design of the digital stage and print assets.

We created way-finding signage, printed and digital tickets, printed cards, printed and digital invites, print posters, wristbands, multiple versions of tee-shirts for numerous teams, book layouts, social media invites, and LED panel stage-ready visuals.

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